Mountain Visions 2030 – Sustainable. Digital. Year-round. International.

STATUS: SUBMISSION PHASE

SUBMIT NOW

Mountain tourism is facing change – and your idea can be part of the solution.

Freilichtmuseum Sujet

Photocredits: Foto Bayerischer Eisenstein: ARBER-BERGBAHN/Ferienregion Nationalpark Bayerischer Wald | Foto Finsterau Filzsteg: Eller/Ferienregion Nationalpark Bayerischer Wald | Foto Hungerburgbahn: Günther Egger/Innsbrucker Nordkettenbahnen

Climate change, new travel habits, a shortage of skilled workers, and ecological challenges are changing how we vacation in the mountains – and not just in winter. At the same time, digital technologies, smart data solutions, and sustainable innovations offer new opportunities for making tourism in sensitive regions sustainable.

Now it’s your turn:

We are looking for creative, feasible ideas for two special places in the mountains that are open to change – the Nordkette in Innsbruck (Austria) and the holiday region of the Bavarian Forest National Park (Germany).

What do you need to ensure that a visit there continues to be exciting in the future – sustainable, digital, year-round, and attractive to different target groups?

Whether it’s new off-season offerings, digital platforms, visitor management tools, or ideas for climate-friendly mobility: We’re looking for ideas that will make your visit to these regions a great experience, so you’ll want to come back and bring your friends!

The following questions are of particular interest to the regions:

Innsbruck Nordketten Cable Cars:

  • From the heart of Innsbruck directly to the summit: How can this special experience be made even more attractive year-round for you and/or international guests? What new formats, services, or digital experiences should be offered?
  • Changes in the weather? Crowds? We’ve all experienced this. How do you envision responding to weather-related or seasonal fluctuations in visitor numbers with digital tools and indoor offerings, so that your visit to the Nordkette is stress-free and weather-independent? How would you like to receive information, and what indoor offerings would you like to see?
  • How can interactive technologies and data help create more personalized experiences that delight and engage guests? What are your ideas for truly wow moments at the Nordkette cable cars?

Bavarian Forest National Park holiday region:

  1. The Bavarian Forest has much more to offer than a classic winter vacation. How can this holiday paradise become even more attractive year-round for you and/or different target groups (e.g., families, seniors, international guests)? What new formats, services, or digital experiences should be offered?
  2. Guest needs vary and change. What’s the optimal digital solution for you, as a guest, to easily communicate your needs to the region?
  3. The region sees itself as a sustainable destination – in harmony with the national park. But how can this be made visible, tangible, and credible to guests – especially internationally? How could smart data, AI, or digital platforms help strengthen the region’s profile and make it more resilient to crises?

Help shape the tourism of tomorrow – for all seasons, for all generations.

SUBMIT NOW

These experts are happy to evaluate your ideas:

Further jury members will be announced shortly.

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Wolfgang Dorner
Professor
TH Deggendorf

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Robert Kürzinger CEO
Bavarian Forest National Park

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Markus Ogris
Chief Digital Officer
Innsbruck Tourism

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Stefanie Schuster
Projektmanager for digitalisaion
Bayern Tourismus Marketing GmbH

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Roland Zink
Professor
TH Deggendorf

This idea campaign is conducted by Innsbrucker Nordkettenbahnen, der Ferienregion Nationalpark Bayrischer Wald, Innsbruck Tourismus, Protect our Winters and EDIH DInO. As a service of EDIH Crowd in Motion it is funded by the European Union and FFG.

Prices

  • Innsbruck Nordkette Cable Cars:
  • Will be announced shortly.
  • Bavarian Forest National Park Holiday Region:
  • NATIONALPARK Safari holiday package: 3 nights including an exclusive wilderness tour and a small hiking equipment package. Bookable year-round (except Christmas and New Year).
  • Holiday voucher worth 100 euros for the Bavarian Forest holiday region. An overview of all voucher partners is regularly updated on the website: Gift Vouchers of the Holiday Region.
  • An item of your choice from the region’s high-quality souvenir shop.
  • Winners in each thematic area may choose their favorite prize from the respective prize pool in order of placement.
  • The community winner will receive a prize (tbd) and move directly to the last jury round.

Closing event and awards ceremony

The best ideas will be awarded in early/mid-August. Details to follow.

Client

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Innsbruck Nordketten Cable Cars
Rennweg 3
A-6020 Innsbruck
+43 (0) 512 29 33 44
info@nordkette.com

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Bavarian Forest National Park
Konrad-Wilsdorf-Straße 1
D-94518 Spiegelau
+49 (0) 800 000 84 65
urlaub@ferienregion-nationalpark.de

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Innsbruck Tourism
Burggraben 3 
6020 Innsbruck, Austria
+43 512 / 53 56
office@innsbruck.info

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Protect our Winters
Koppstrasse 38,
1160 Wien, Austria
hello@protectourwinters.at

 

Inquiries

Questions about the idea competition:
Birgit Kolb
E: info@ideaspace.cc
H: https//my.ideaspace.cc