Many thanks for all your creative idea submissions!
The idea competition has ended and the expert jury is evaluating all ideas now.
The Community Winners are:
🎉 “Bergblick – the interactive hiking guide” submitted by jo_vetter for the Bavarian Forest National Park holiday region
🎉 “Visitor flow management – heatmaps for dynamic pricing” submitted by Thomas Gsenger for the Innsbruck Nordkette Cable Cars
The Award Ceremony takes place as part of the OI-Talk on Wednesday, August 6, from 9:00 to 10:00 AM online. Register now!
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6. Aug 2025Mountain tourism is facing change – and your idea can be part of the solution.
Photocredits: Foto Bayerischer Eisenstein: ARBER-BERGBAHN/Ferienregion Nationalpark Bayerischer Wald | Foto Finsterau Filzsteg: Eller/Ferienregion Nationalpark Bayerischer Wald | Foto Hungerburgbahn: Günther Egger/Innsbrucker Nordkettenbahnen
Climate change, new travel habits, a shortage of skilled workers, and ecological challenges are changing how we vacation in the mountains – and not just in winter. At the same time, digital technologies, smart data solutions, and sustainable innovations offer new opportunities for making tourism in sensitive regions sustainable.
Now it’s your turn:
We are looking for creative, feasible ideas for two special places in the mountains that are open to change – the Nordkette in Innsbruck (Austria) and the holiday region of the Bavarian Forest National Park (Germany).
What do you need to ensure that a visit there continues to be exciting in the future – sustainable, digital, year-round, and attractive to different target groups?
Whether it’s new off-season offerings, digital platforms, visitor management tools, or ideas for climate-friendly mobility: We’re looking for ideas that will make your visit to these regions a great experience, so you’ll want to come back and bring your friends!
The following questions are of particular interest to the regions:
Innsbruck Nordketten Cable Cars:
- From the heart of Innsbruck directly to the summit: How can this special experience be made even more attractive year-round for you and/or international guests? What new formats, services, or digital experiences should be offered?
- Changes in the weather? Crowds? We’ve all experienced this. How do you envision responding to weather-related or seasonal fluctuations in visitor numbers with digital tools and indoor offerings, so that your visit to the Nordkette is stress-free and weather-independent? How would you like to receive information, and what indoor offerings would you like to see?
- How can interactive technologies and data help create more personalized experiences that delight and engage guests? What are your ideas for truly wow moments at the Nordkette cable cars?
Bavarian Forest National Park holiday region:
- The Bavarian Forest has much more to offer than a classic winter vacation. How can this holiday paradise become even more attractive year-round for you and/or different target groups (e.g., families, seniors, international guests)? What new formats, services, or digital experiences should be offered?
- Guest needs vary and change. What’s the optimal digital solution for you, as a guest, to easily communicate your needs to the region?
- The region sees itself as a sustainable destination – in harmony with the national park. But how can this be made visible, tangible, and credible to guests – especially internationally? How could smart data, AI, or digital platforms help strengthen the region’s profile and make it more resilient to crises?
Help shape the tourism of tomorrow – for all seasons, for all generations.
These experts are happy to evaluate your ideas:
Further jury members will be announced shortly.
Christian Baumgartner Director
response & ability gmbh
Wolfgang Dorner
Professor
TH Deggendorf
© TH Deggendorf
Max Greiner
Forest Guide
Bavarian Forest National Park
Felix Hiemeyer
Research Associate
School of Transformation and Sustainability
Robert Kürzinger
CEO
Bavarian Forest National Park
Markus Ogris
Chief Digital Officer
Innsbruck Tourism
Elke Ohland
Head of Department
Bavarian Forest National Park
Lorenz Konrad Stöckl
Managing Partner, we speak change
Co-initiator, Center for Tourism Attitude
Stefanie Hermann
Project manager for digitalisaion
Bayern Tourismus Marketing GmbH
Christian Stadler
Brand Partnership Manager
Protect our Winters Austria
Michael Tanzer
Technical Director Innsbrucker Nordkettenbahnen
Olivia Zechner
Leader of research group Innovation & Value Creation
Salzburg Research
Julia Zink
Digital visitor management– Bavarian Forest National Park Administration
Roland Zink
Professor
TH Deggendorf
© TH Deggendorf
Anna Scheffold
Consultant for regenerative economics, strategy, sustainability and experience design
Martin Birchmeier
Consultant, coach and mediator for tourism
This idea campaign is conducted by Innsbrucker Nordkettenbahnen, der Ferienregion Nationalpark Bayrischer Wald, Innsbruck Tourismus, Protect our Winters in cooperation with EDIH DInO. As a service of EDIH Crowd in Motion it is funded by the European Union and FFG.
Prices
Innsbruck Nordkette Cable Cars
- 2 x 48-hour Innsbruck Cards worth €158 and 1 x Vaude voucher worth €300 or €300 in cash
- 2 x 24-hour Innsbruck Cards for adults worth a total of €138
- Items of your choice from the Nordkette’s high-quality souvenir shop
Bavarian Forest National Park Holiday Region
- NATIONALPARK Safari holiday package: 3 nights including an exclusive wilderness tour and a small hiking equipment package. Bookable year-round (except Christmas and New Year).
- Holiday voucher worth 100 euros for the Bavarian Forest holiday region. An overview of all voucher partners is regularly updated on the website: Gift Vouchers of the Holiday Region.
- An item of your choice from the region’s high-quality souvenir shop.
- Winners in each thematic area may choose their favorite prize from the respective prize pool in order of placement.
- The community winner will receive a Top of Innsbruck Ticket resp. a “Bergzeit-Packerl”.
Closing event and awards ceremony
The best ideas will be awarded in early/mid-August. Details to follow.
Client
Innsbruck Nordketten Cable Cars
Rennweg 3
A-6020 Innsbruck
+43 (0) 512 29 33 44
info@nordkette.com
Bavarian Forest National Park
Konrad-Wilsdorf-Straße 1
D-94518 Spiegelau
+49 (0) 800 000 84 65
urlaub@ferienregion-nationalpark.de
Innsbruck Tourism
Burggraben 3
6020 Innsbruck, Austria
+43 512 / 53 56
office@innsbruck.info
Protect our Winters
Koppstrasse 38,
1160 Wien, Austria
hello@protectourwinters.at
Inquiries
Questions about the idea competition:
Birgit Kolb
E: info@ideaspace.cc
H: https//my.ideaspace.cc